NATIONAL TV DINNER DAYNational TV Dinner Day is observed annually on September 10th. In 1953, C.A. Swanson & Sons changed the prepackaged meal business forever. Introducing the TV Dinner revolutionized frozen food.In 1962, Swanson stopped using the name TV Dinner. However, in the United States, the term remains synonymous with any prepackaged dinner purchased frozen from a store and heated at home.The first Swanson TV Dinner consisted of a Thanksgiving meal of turkey, cornbread dressing, peas, and sweet potatoes. Originally, Swansons made the tray of aluminum. They separated each food item into individual compartments, too.